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Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison -- Joe Calloway, PaperbackA revised and updated edition of the bestselling no nonsense guide to beating the competition. Publisher's Weekly Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from
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Best in 7 days
Best in 7 days
Best in 7 days
Best in 7 days
4.2 ★★★★★
Based on 1366 reviews
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Product Reviews
★★★★★ 5
✪ DaVinci | Gourmet Classic Vanilla Syrup: Great Flavor, Uses Cane Sugar, Great Price...
Flavor Name: Vanilla, Size: 25.4 Fl Oz (Pack of 1)
✪ DaVinci | Gourmet Classic Vanilla Syrup, 25.4 fl. oz. (Pack of 1)
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♦♦ Vanilla Syrup:
● I wanted to reduce the amount of flavored coffee creamer
that I normally use, so I thought I would give DaVinci syrups
a try. This was the first time that I tried and used the DaVinci
brand.
♦♦ Coffee Time:
● I used about half of the coffee creamer that I typically use
and I added a teaspoon or two of DaVinci syrup to my morning
coffee. I gave it a good stir, then took a few sips and there was
plenty of flavor for my liking and it seemed to have a rounder
and had more of a vanilla like taste when comparing it to the
vanilla flavored coffee creamer that I normally use, I definitely
enjoyed the result.
♦♦ Great for Other Uses:
● I also tried this syrup with other drinks such as soft drinks,
cola, orange and root-beer, and a smoothie. All of them of
them were very good, indeed. Give it a try.
● I also added some to plain yogurt and some other foods and
they all tasted really good as well.
♦♦ Ingredients:
Cane Sugar, Water, Natural Vanilla Extract with Other Natural
Flavor, Sodium Benzoate and Potassium Sorbate (preservatives),
Citric Acid, Caramel Color.
✪ Pricing: $6.88 / 25.4 fl. oz.
● A very affordable price for it's size, especially when compared
to other brands that I've had before.
✪ SCORE: 5 Stars > ⭐ ⭐ ⭐ ⭐ ⭐
♦ ✪ ♦ Over-All:
● I most definitely liked the results that I got when using DaVinci
flavored syrup with my coffee, soft drinks (soda) and even food.
As affordable as it is I would recommend checking it out and see
what you can come up with. I would buy it again.
______________________________________________________________________>
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Reviewed in the United States on April 17, 2026
★★★★★ 4
Comparing to the coffee giant version
Flavor Name: Brown Sugar, Size: 25.4 Fl Oz (Pack of 1), Flavor Name: Brown Sugar, Size: 25.4 Fl Oz (Pack of 1)
Starbucks comparison (from a personal standpoint): I’m fortunate enough to have a bottle of Starbucks Brown Sugar. Problem is, I’m almost out. Looking around at some alternative options, and reading the reviews- I see some saying this is a good substitute. Because I happen to have the syrup on hand, I figured I should see if it is, because it would be great given the low cost of DaVinci syrup. This picture I’m attaching is just to see the color difference.
Consistency wise, the DaVinci syrup is much lighter, more runny. The Starbucks is definitely a thicker liquid, that runs much slower.
Flavor is the big one: DaVinci is lighter on taste, and sweeter. The best way to describe the flavor is comparing DaVinci’s to 100% real maple syrup that’s been diluted down with water. It’s good, but not really similar (in my opinion) to Starbucks Brown Sugar. Starbucks is more smokey in flavor, more strong/bold.
My drinks are made using espresso, oak milk, cinnamon powder, and ice. I made my drink the same way, but used DaVinci Syrup this time. I found that the same amount of syrup that I use for the Starbucks, didn’t feel like it had a strong enough flavor. What did I do? I added an extra ounce of DaVinci hoping to get a stronger flavor. The problem is, DaVinci is more sweet than the Starbucks syrup (in my opinion) and ended up making my drink taste too sweet. It’s sweet enough that I’m not going to finish drinking it.
I’m not knocking the DaVinci syrup itself. I think it’s a good brand and a good flavor. It’s just not the flavor I was hoping would solve my issue for a Starbucks imitation. I would encourage anyone to still try this syrup, but do so to enjoy it for being its own flavor.
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Reviewed in the United States on January 18, 2026
★★★★★ 5
Tastes Like Banana Pudding and Dunkin Banana Flavor!
Flavor Name: Banana Bread, Size: 25.4 Fl Oz (Pack of 1)
I don't know why someone would buy this expecting it to taste like real bananas like come on ppl lol. The only way to attain a syrup that tastes like real banana bread is to make it at home. This is an artificially flavored syrup so obviously it tastes that way! I have made banana bread syrup (more like a sauce) at home and it is delicious, highly recommend!! But this is way more shelf stable and tastes amazing in an iced latte as well! Different than home made but still good. To me this tastes like banana pudding mix which also has a fake banana taste. It also tastes EXACTLY like the new Dunkin banana flavored syrup which is what I was looking for! I use 1.5 tbsp syrup, a little vanilla paste, 2 espresso shots and 2 percent milk with plenty of ice. I like keeping my latte calories below 200 and not super sweet tho so you can up it to 2 tbsp. The cals in this are not terrible, 70 cals for 2 tablespoons. Usually my syrups have 50-60 cals for only 1 tbsp so I'm pleasantly surprised this is a little lower. I bought a second bottle because I'm afraid this is a limited release lol.
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Reviewed in the United States on April 1, 2026
★★★★★ 5
Delicious
Flavor Name: Coconut, Size: 25.4 Fl Oz (Pack of 1)
Delicious coconut syrup. This has upgraded my morning coffee beyond words. Better than store bought lattes. Great price point. My summer go to coffee upgrade
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Reviewed in the United States on June 7, 2026
★★★★★ 5
Excellent product!
Flavor Name: Raspberry, Size: 25.4 Fl Oz (Pack of 1)
This is a great product! The quality, taste and smell are outstanding. Mixes great every time and the syrup dispensers fit perfectly. Highly recommend this product.
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Reviewed in the United States on June 8, 2026
